AcquireDev
Notes from the studio.
Field notes on developer advocacy, DevRel, and the craft of building things developers actually love. Written between shipping.
Why "developer advocacy" isn't marketing
Sell to a developer and you've usually lost them by the second sentence. So we don't. What we do instead, and why it tends to work better.
DevRel Jul 2026Docs are a product, not an afterthought
Docs are the first thing a developer reads and the last thing anyone owns. That's backwards, and it's quietly costing you signups.
Content Jun 2026Building a community that survives without you
Most communities die the quarter after the person who started them leaves. How to build one that keeps its pulse without you in the room.
Community Jun 2026Measuring DevRel without vanity metrics
Impressions don't ship code. The three numbers we actually watch, and how to track them without kidding ourselves.
Growth May 2026The launch checklist for developer products
Developers will find the broken example within the hour. Everything we check before letting anyone hit publish.
Launch